Through the Plan Hamilton and River Master Plan processes, the City received feedback from the community that residents want to see the river and the riverfront activated with parks, restaurants, recreational activities, and a variety of other public/semi-public uses. The encourage this kind of development, City of Hamilton has established a new zoning classification and implemented it along the riverfront, much of which was zoned industrial prior to this rezoning. The Entertainment Mixed-Use Planned Development (EM-UPD) zoning promote integrated development oriented at a pedestrian scale which provides for a mixture of land uses. This district should produce development that creates an attractive environment and destination for commerce, employment, living, interaction, dining and entertainment and for the residents, workers, and visitors to the City of Hamilton.