In 2015, Community First Solutions launched the We Are Hamilton campaign in collaboration with the City of Hamilton. The campaign was a civic pride piece intended to capture the positive energy that was building in our community. It started with a video intended for a local audience. However, the response to the video far exceeded expectations – more than 65,000 people viewed the video. The video was embraced by the community as a rallying cry for Hamilton’s revitalization - local businesses have shown it to prospective employees as a marketing piece to attract employees and Hamilton High and Badin High schools have shown the video at their stadiums prior to football games.
Given the success of the video, Community First Solutions and the City of Hamilton continued the effort, creating a second video in 2016 highlighting community members making a difference and encouraging residents to get engaged in our community. The campaign also included posting inspirational city quotes around the windows of our downtown buildings, which are seen by over 30,000 drivers each day.